This week we talked about what happens after the incident. The silence. The blame. The two paths. The Stand-Up meeting.

Today's Focus: After something goes wrong, someone decides what gets named first. If you name the person first, everything that follows is about punishment. The conditions stay right where they are, waiting. If you name the problem first, everything that follows is about understanding. The crew walks away knowing they work for people who care more about getting better than getting even. The order matters. What you name first sets the direction for everything after.

Before you close out this week, ask yourself one question. If someone on your crew made an honest mistake Monday morning, would they tell you about it? If the answer is not an obvious yes, that is the thing to fix before anything else.

You do not get to build trust after the incident. You build it before.

If the 5 Questions guide was useful this week, there is a deeper resource coming Tuesday. The Post-Incident Playbook: a two-page field guide that walks you through the first 24 hours after an incident, including how to run a Stand-Up meeting that kills rumors before they spread. Watch your inbox.

Have a safe weekend. See you Monday.

— Lito Wilkins